This presentation focuses on the Global Color & Design Trends of 2018, as researched and identified by PPG’s international team of color experts and specialists in North America, Europe and Asia, in the areas of architecture, automotive, consumer products and aerospace. Throughout the creation of this work, our teams are constantly reviewing the information for evidence of a word or topic that conveys an idea that can be linked to each new trend.
This year, that theme is CORE-LATION. An obvious play on the word Correlation, it indicates that there is a root relationship between all aspects of the whole: Connection, Optimization, Naturalism and Rebellion. The word CORE is highlighted separately to emphasize how deeply we, as consumers, feel connected to the underlying social and cultural ties of each theme. We feel them at our core or heart, and they compel us forward down new paths.