Focusing on the shift in consumer focus from experiences to the luxury of personal wellness.
Buzzwords like ‘experiential retail’ have been floating around in the retail design stratosphere over the last decade, and the retail industry as we know it is evolving to meet a new range of consumer behaviors. But how can the ‘experience’ around buying a product foster a more profound, branded relationship with the consumer? What if retailers could offer something with deeper meaning and lasting influence, where the product is hyper-curated and personalized to every user?
This is the shift into the transformational economy – where retailers evolve into brokers for wellness – facilitating better lifestyle choices and supporting connections to wellbeing focused micro-communities – and the product is a better YOU.
Joseph L. Muscarella – Senior Store Designer NE MAA, Starbucks Coffee Company
Melanie Brandman – CEO The Brandman Agency | Founder www.travelcurator.com
Jon Strassner – LEED AP Director of Workplace Strategy Humanscale www.humanscale.com
Alan Cooke – VP of Design at SoulCycle https://www.soul-cycle.com/
ALU | MiND
The Brandman Agency
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