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LEADERS BREAKFAST 2011
SPEAKER: ROBYN WATERS
Trend Strategist, Target’s Former Vice President of Trend, Design, and Product Development
HONOREE: MICHAEL GRAVES, FAIA
President and Founder of Michael Graves & Associates and Michael Graves Design Group
Robyn Waters is the author of The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next, The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, and contributing author (along with Tom Peters, Seth Godin and Malcolm Gladwell), for The Big Moo.
Robyn has over thirty years experience tracking and translating trends into sales and profit. As Target’s former Vice President of Trend, Design, and Product Development, she helped a small regional discount chain become a national fashion destination. Seth Godin calls her “the woman who revolutionized what Target sells, and helped the company trounce Kmart.”
Fast Company magazine featured her as one of the top twenty ‘Creative Mavericks’ in their June ‘04 Masters of Design issue. She has served as a juror for numerous national design competitions including the International Housewares Association, and the National Design Awards for the Cooper-Hewitt Museum