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RETAIL FORUM: SHOPPING THE EXPERIENCE
Exploring consumer interest in a shared experience over simply purchasing product.
Trending brands like Equinox, Jackrabbit, Lululemon regularly produce events and work-out sessions to engage prospective clients. Almost more importantly they are creating community and brand loyalty through shared culture experiences.
Traditional shopping has typically been shaped by brand identity and brand loyalty. In recent years, brands are shifting their focus to a more user interactive holistic approach. Consumers, especially millennial’s typically aren’t interested in brand heritage and legacy. What sparks theirs and other interests is a total package, which may not always result in a purchased product, but more an overall experience. Whether it be a branded sponsored event, a free yoga class or an instructive seminar the takeaway is more than an actual product.
Melissa Gonzalez: Chief Pop-up Architect, The Lionesque Group
Kambiz Hemati: VP of Design, Footlocker
Paul Condor: VP Retail Design Experience, CallisonRTKL
Shannon Moon: Store Design Manager, Charlotte Tilbury
Stephen Kuhl: Co-Founder & CEO, Burrow
This event will provide 0.1 IDCEC CEUs
The current compliance period runs from Jan. 1, 2018 to Dec. 31, 2019. IIDA Professional and Associate Members are required to complete and report 1.0 CEU (10 hours) of continuing education prior to Dec. 31, 2019. All Professional and Associate Members (active and inactive) including educators, IIDA Fellows, and chapter officers must adhere to IIDA compliance requirements. IIDA accepts all IDCEC approved courses. It is the responsibility of each member to maintain their own records. Please review these Helpful Hints before using the IDCEC CE Registry.