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RETAIL FORUM: SHOPPING THE GENERATIONS
Sarah Wicker from CallisonRTKL will guide conversations with panelists from each of the four major generational demographics that economists have recognized as distinct markets: Boomers, Gen X, Millennials, and Gen Z—each of which is unique in their perspectives on marketing tactics and purchasing preferences.
- Sarah Wicker, Director of Research, CallisonRTKL
- Sara Mickaelian, Student, PLNU
- Sam Crutchfield, Team Lead, QOMPLX
- Colby Taylor, Copywriter and Copy Editor, Freelance
- Kavi Packiam, Director, 7 Layer Capital
- Heather Haddad, Executive Assistant, Spin Master
- Thoren Vadala, Store Owner, Make a Frame BK
- Barbara Nevis, Steelcase, A&D Manager
- Jessica Goadec, Allemuir, Senior A&D Market Manager