EventsRETAIL FORUM: SHOPPING THE GENERATIONS
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RETAIL FORUM: SHOPPING THE GENERATIONS

Exploring how consumers across generations shop and their expectation of retail in the future.

Sarah Wicker from CallisonRTKL will guide conversations with panelists from each of the four major generational demographics that economists have recognized as distinct markets: Boomers, Gen X, Millennials, and Gen Z—each of which is unique in their perspectives on marketing tactics and purchasing preferences.

Moderators:

  • Sarah Wicker, Director of Research, CallisonRTKL

Speakers:

  • Sara Mickaelian, Student, PLNU
  • Sam Crutchfield, Team Lead, QOMPLX
  • Colby Taylor, Copywriter and Copy Editor, Freelance
  • Kavi Packiam, Director, 7 Layer Capital
  • Heather Haddad, Executive Assistant, Spin Master
  • Thoren Vadala, Store Owner, Make a Frame BK
  • Barbara Nevis, Steelcase, A&D Manager
  • Jessica Goadec, Allemuir, Senior A&D Market Manager