Exploring how consumers across generations shop and their expectation of retail in the future.
Sarah Wicker from CallisonRTKL will guide conversations with panelists from each of the four major generational demographics that economists have recognized as distinct markets: Boomers, Gen X, Millennials, and Gen Z—each of which is unique in their perspectives on marketing tactics and purchasing preferences.
Moderators:
Sarah Wicker, Director of Research, CallisonRTKL
Speakers:
Sara Mickaelian, Student, PLNU
Sam Crutchfield, Team Lead, QOMPLX
Colby Taylor, Copywriter and Copy Editor, Freelance
Jet to the galaxy with us for a IIDA NY new member welcome party at Outer Heaven! It will be a big bang-er! We'd be over the moon if you'd join us! Thursday May 23rd 530pm at Outer Heaven 191 Chrystie St Email [email protected] to RSVP **Note this event is for NEW IIDA NY members & incoming members.